Brakeburn debuts first store at KINGLAND

Dorset-based clothing brand, Brakeburn, has opened its first store this weekend at KINGLAND in Poole town centre.

Brakeburn has previously only been stocked online and in local boutiques, meaning the KINGLAND unit is the first brick-and-mortar store for the lifestyle and fashion brand. The brand-new shop is stocked with its new women and men’s spring collection which includes florals, light pastel colours and stripes.

Nick Jackson, founder and managing director of Brakeburn, said: “It’s an incredibly exciting time for all of us at Brakeburn to be opening our first store and I’m delighted to be doing so in our hometown of Poole. Everything about Brakeburn stems from our love for coastal living, from our clothes to our values. It feels like the perfect time to ‘open up shop’ and I’m extremely proud of the team for all their hard work to help us achieve this milestone in our business journey.”

Brakeburn is inspired by outdoor living with coastal themes throughout and its recognisable products include everyday fashion, accessories and practical items such as changing robes. The new store is located in unit 10 at KINGLAND, between Grounded Coffee and Greenslade Fish.

KINGLAND, which is owned by Legal & General Investment Management Real Assets (LGIM), launched in April 2021 as part of the Dolphin Centre’s reimagining. The scheme supported independent businesses with two years free rent and business rates as part of LGIM’s aim to evolve Poole’s current retail offering, acting against the national declining landscape.

John Grinnell, centre manager at The Dolphin, commented: “It’s our pleasure to welcome Brakeburn to our diverse line-up of local, independent retailers at KINGLAND. The store is looking fresh and vibrant ready for spring, and I know shoppers will be looking forward to browsing the new range.

“As we enter KINGLAND’s second term, Brakeburn is one of four exciting new retailers joining the KINGLAND family and we’re really excited about this next chapter for the scheme. The regeneration of the town centre has been so well received by the community over the last three years and we’re predicting another successful year for all our retailers at The Dolphin.”

The additional new retailers joining KINGLAND this spring include Jay & Co, a reimagined furniture retailer founded by popular television presenter, Jay Blade; Boiler Room Records, which is opening its second store in KINGLAND next month, selling new vinyl and popular merchandise; Titanium Flower, a unique hand-made jewellers and craft space.

Grounded Coffee, Wild Roots, Greenslade Fish, Viper Gin, and Restored Retro all continue to trade at KINGLAND.

Brakeburn is open from Tuesday to Saturday, 10am to 5pm. For updates on upcoming in-store discounts and events, follow @brakeburn on Instagram, Twitter and Facebook.

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